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How Direct Bookings are More Important than Ever in the Vacation Rental Industry with Nancy McAleer

While investing in multiple channel managers is the first step to scaling, you should focus on getting in front of direct bookings to diversify marketing portfolio and have more control of the overall guest management process. When managed correctly, direct bookings can be a beautiful thing, as they allow guests to be a part of your journey and provide an easy way to enhance the whole experience.

 

Our guest for today's episode is Nancy McAleer- owner of AMI Home Rental and Co-Founder of Florida Rental By Owners an online niche vacation rental listing website, designed to allow owners and managers full control advertising of their properties without the fees associated with 'Big Box' style OTAs. With her extensive background in both Retail Marketing and VR Management, she sheds light on why direct booking is now more important than ever in the Vacation Rental business.

 

If you're like most vacation rental owners, you're probably wondering the best way to boost bookings and increase your revenue. While there are several different ways to achieve those goals, one of the most effective is through direct bookings.

 

What are direct bookings?

 

Direct bookings are any reservations that a guest makes directly with a property owner. That means they're not made through a third-party website such as Airbnb or VRBO. Some guests will find your property on their own, while others will be referred to you by word-of-mouth referrals or travel agents. The key is that the guest books directly with you instead of with an outside company.

 

Why are direct bookings important?

 

Direct bookings are great because they give you more control over the guest management process and provide you with a greater opportunity to add value. You also have more control over the rates that you charge because there's no outside commission involved. Aside from the fact that you are not beholden from other third-party property booking sites, you can directly communicate with guests, thus having total control of the overall booking process.

 

Tune in to the rest of the episode now and get insights from the experts on how to implement direct booking to your Vacation rental business.

 

If you wish to connect with Nancy McAleer, please see details below:

 

Nancy McAleer

Owner of AMI Home Rental and Co-Founder of Florida Rental By Owners

(877) 735-2726
[email protected]

www.floridarentalbyowners.com

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