Why Is Advocacy Important - I Don't Have Any Issues?

Today on the Safer VRS Podcast, we're talking with Dana Lubner, who leads Rent Responsibly advocacy efforts. Dana works closely with local alliance leadership teams to ensure their success. Previously, Dana led Effortless Rental Group, a Colorado-based property management company, alongside her brother. When Denver created an ordinance that stifled the future of STRs in her community, she jumped into action with her local advocacy group, Mile High Hosts, of which she is now the President. She also serves on Denver’s short-term rental advisory committee (STRAC) with members of City Council.   Together with Matt Landau, Dana recently published a 10-part master class podcast on advocacy titled, "How to Save Your Vacation Rental Business.

In this episode, Dana shares her experiences and gives us some great insights about advocacy. According to her, what best describes what advocacy is the idea of coming together around a certain idea—whether it's a belief or a policy—or something that a community can say that they believe in, and then working together toward that end goal.

There's all kinds of advocacy out there, but when it relates to vacation rentals, she thinks it's best described when we think about what a sustainable future looks like for the industry or for the community? The way that we can best frame vacation rental advocacy is taking into consideration all of the members of the community that our industry touches and making sure that their voice is part of that collaborative outcome.

Advocacy may seem like a huge task to take on, but know that there are other people out there who have done some of that work for you, and they're happy to share their knowledge.

Tune in to the rest of this episode to hear more from Dana's journey with her advocacy for the vacation rental industry.