How ASTHRO is Supporting Vacation Rental Owners- with Heidie Henriksen

Leading ASTRHO’s business development and membership efforts, Heidie is a multi-industry executive with 19 years of experience in Sales, Marketing, and Business Development. Previously, Heidie accomplished record sales in the private aviation industry with Lancair experimental aircraft sales, achieving over $45M in sales over a 5-year tenure. 

Later as National Sales Director for an exclusive boutique winery in Oregon, Heidie undertook a national sales effort to grow Duck Pond Cellars into Oregon's largest winery. An outdoor minded professional and skier at heart, Heidie relocated in 2008 to Park City, Utah to pursue an international sales position with The Canyons Ski Resort (now Park City Mountain). Heidie lead the international sales team, producing a 100% YOY increase in lodging and lift ticket sales revenue within the first year. 

After entering into the vacation rental market in Park City, Utah, Heidie became Director of Sales & Marketing for the boutique hotel and property management company, Lespri Resorts. After developing strategic business and marketing plans and engaging top notch personnel, Lespri saw a dramatic increase in revenues.



Most recently, Heidie spearheaded a new venture with The RedAwning Group to offer technology and marketing solutions to property managers and homeowners within the highly competitive short-term rental space. After drilling into details with hundreds of property owners, migrating her passion and expertise for vacation rentals to ASTRHO’s nonprofit initiative was the ideal transition.

Heidie holds a Bachelor’s of Science in International Business from Linfield University and resides in Bend, Oregon. She leads an active, outdoor lifestyle, spending most of her free time trail running with her mini-Aussie pups or wake surfing with friends & family.